Top 7 Squeeze Page Mistakes You Don’t Want To Make!
Jul 27th, 2008 by admin
I’ve just received an email asking for some tips on Squeeze Page design, so here’s my thoughts on it …
Squeeze page design is a critical element of building an opt-in list. The rate at which your squeeze page converts your visitors into subscribers can have a huge effect on how quickly you grow your list.
For example, if your squeeze page receives 100 visitors per day, an increase from 5% conversion to 20% will give you a 400% increase in list members.
So it’s paramount to optimize your squeeze page in order to collect as many new members as possible. Therefore you need to ensure that you don’t make the following common mistakes when designing your own squeeze page:
1. No Urgency or Fear In Your Headline
Your headline needs to make your visitor feel compelled to join your list. They need to be made to feel scared of missing out on the information you’re offering them. Make them feel as though they simply can’t afford to leave your page without signing up for your offer.
How do you do that?
You could include a very short term deadline in the title such as …
“This Offer Closes In … “ or “For The Next 30 Subscribers Only …”
Introduce urgency bu limiting the offer in terms of subscribers or time available.
You can also introduce fear into your headline …
“Can You Afford Not To … “ or “Failing To Read This Could Lose You …”
Fear is an uncomfortable feeling for the human mind to deal with, so including it in your headlines will force your visitors to opt-in to relieve their mind.
Other great words to include in your headlines are “Discover”, “Revealed”, “Uncovered”, “Secrets” and “Free”. All the first four words induce curiosity in the mind, and the curiosity can only be cured by subscribing!
2. Only One Opt-In Box Used On The Page
A lot of people only include one opt-in box on their squeeze page. You need to use two! One above the fold under your headline and one at the end of your copy, to give your readers a second chance to subscribe! With only one box at the beginning you’ll lose a lot of potential subscribers who get to the bottom of your page and don’t bother to scroll back up to the top! The more opportunities to subscribe you offer your visitor, the more chances you have of capturing their details!
3. External Links
The aim of your squeeze page is to capture your visitors details. Therefore don’t go including a bunch of links to other pages on your squeeze page, that just gives them the option to leave without subscribing. Minimise any links, to possibly just your home page link at the very bottom of the page.
4. Ask For Too Much Information
Don’t ask for your visitors inside leg measurements! Ask for first name and email address only. The fewer fields you include for completion the more opt-ins you’ll get. People don’t like giving their personal details away, so only ask for the minimum!
5. No Privacy Policy or Contact Details
This is an important point not to get wrong. Your conversion rates will be influenced big time by not having a privacy statement and your contact details displayed on your squeeze page. Always include a privacy statement to reassure your visitor that you won’t share their details or spam them, and let them see that you are willing to share your contact details to give them confidence and trust.
6. No Graphic With The Opt-In Box
Don’t include an opt-in box without a graphic above it. The graphic will draw the eyes of the visitor to the opt-in box. It also allows them to visualize what you are offering in return for subscription. Images are more powerful than words. Always use professional looking graphics to impress. If you can, get hold of a graphical opt-in box, you can buy packs of squeeze page templates for less than $10!
7. Copy Too Long
Keep the copy on your squeeze page short and to the point. It’s not a sales page, it doesn’t have to be long, you’re trying to get an email address not someone’s cash. Start with your headline, then a graphic and your opt-in box, then add a couple of paragraphs and bullet points about the content of your offer. Within the body of the text, include a couple of testimonials, testimonials are proven to increase conversion rates! Repeat your optin box again followed by your privacy statement and contact details.
And finally, just one more important tip … Test, Test , and Test again! I really suggest that you split test continually, each time changing just one element of the squeeze page and then measure its conversion rate against the unaltered version. Once one of the pages shows a significant improvement, adopt it as the standard and split test it against another variant.
Continually split testing different elements of your squeeze page can lead to significant improvements in your conversion rates.
To learn more about squeeze page design and the whole list building process, grab a free copy of my step by step guide to list building, List Building Riches
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You’ve hit the nail right on the head!
I’m seeing more and more people getting into the squeeze page scene, but so very few really have real genuine insight into what it takes to make a successful squeeze page.
The points you’ve made are exactly what I try to implement with my work, and it seems to be working as I’ve had no complaints so far! When people are looking for a good squeeze page designer and are willing to pay for fast immediate results, taking into consideration these 7 factors, I always give them my best.
I just wish people could understand all this before just trying to mash up something on their own, only to be shown dismal results.
-CaptainDyl