SEO - Focus On Your Competitors Not Google!
Jun 26th, 2008 by admin
When it comes to achieving great search engine rankings, a lot of people think they’re competing against Google … they’re wrong!
You’re actually competing with other sites who want to rank well for your targeted keywords, in other words …your competitors …
Here’s an analogy you may find useful …
Imagine you’re lost in the jungle with a group of people when a hungry lion appears out of the bushes. Roaaaaaaaaar! It rushes towards you with it’s teeth gleaming! How fast do you need to run to escape it?
Faster than the lion? That would undoubtedly be useful, but not essential! Why?
Well, it would be pointless trying to outrun the lion for any length of time as he’s always going to be too big and powerful!
To be safe, you need to run faster than the other group members, or at least one of them. The lion will catch the slowest and the fittest will survive. Whilst you continue to be faster than other group members you’ll survive your jungle experience!
Now if you consider the jungle to be the internet, the lion to be google, and the other group members to be your competitors, you can see that when it comes to ranking in the search engines you need to be competing against your competitors and not Google! Using Blackhat techniques will not keep you ahead of Google for long!
Your SEO activities should see you analysing your competitors rather than worrying about Google.
Analyse the pages that rank well:
- How many inbound links do they have?
- What anchor text do they use?
- How keyword rich are their Page Titles?
- What keyword densities are they using on their pages?
Once you know this information, you know exactly what you need to do to steal the top spots in the engines … and importantly, stay there!
The moral of this post is to forget “blackhat” techniques if you’re looking for longer term success with online marketing, and simply concentrate on doing sound whitehat seo methods “better” than your competitors.
In my next post, I’ll show you how to find out “exactly how many competitors” there are for your keywords … it may not be as many as you think! 
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