SEO Don’ts! 7 Tactics You Should Never Employ!
Jul 3rd, 2008 by admin
I’ve written a lot lately about search engine optimisation, in particular on what you should do to improve your search engine rankings. Well today I’ve written a short post on the opposite … what you should never do to improve your rankings, because if you do and you get caught by the search engines, your site will be banned from the rankings forever!
1. Never “stuff” your pages with keywords
2. Never use hidden text or hidden links on your pages
3. Never cloak you pages to deceive the search engines
4. Never use pages “loaded” with irrelevant words
5. Never build a site full of “virtually” identical pages
6. Never allow links from “blackhat” sites
7. Never use free link farms for your inbound links
Most of the seven rules above are self explanatory. For example, most marketers know that over populating your content with keywords will be seen as “stuffing” and will harm your rankings. Most people also know that using hidden text, ie: white text on a white background will be seen as cheating and again will damage your rankings. Link farms that provide you with hundreds of irrelevant links will be damage your rankings.
The golden rule at all times should be, that if you want your sites to succeed longer term, follow the 7 rules above.
You may be thinking that you’ve actually seen sites on the Web that have done just about all of the “don’t do’s” above and yet have still managed to rank well … well that maybe true, but they won’t be there for long, the search engines will catch up with them!
If you want long term online marketing success, always stick to publishing quality content on your pages, with keywords in the right places and with genuine inbound links!
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