Essential SEO Tools & Resources

So are high search engine rankings impossible … like the triangle above?

Rome wasn’t built in a day, and neither will your free search engine traffic. Don’t think you’re going to get a wave of traffic from Google overnight just because you’ve done some “SEO” … it simply won’t happen.

Search Engine Optimisation should be viewed as a medium to long term strategy for obtaining free traffic. To be successful, you have to have it in your mind from the start that high rankings for high traffic will not happen quickly. They’ll require time, discipline, focus and hard work. Nothing more, nothing less!

Thorough keyword research is the first step towards high search engine rankings and free traffic. It’s the foundations upon which your high rankings will be built on!

The secret is to start by targeting the low hanging fruit. Once you’ve picked that, move on up to the next level of branches, and then the next until you get to the top of the tree … the very high traffic keywords!

I suggest you put together a list of between 50 – 100 keyword phrases related to your niche that are not “too competitive”. This list needs to be the longer keyword phrases that are not overly competitive. In other words you want to be competing with no more than a few hundred web pages for the top positions.

There are lots of keyword research tools on the market. I strongly suggest you invest in one of them if you’re serious about making money online, particularly from search engine traffic.

The tool I recommend by a million miles is Keyword Elite.

Keyword Elite will generate you keyword phrase lists in a couple of minutes. But better than that, it will analyse each of them for you. Within 10 minutes you could have a list of 1,000 keywords or more analysed by potential traffic and number of competing sites!

It would literally take you hours to do that amount of research manually.

Let me pass that by you again.

For every keyword phrase the software finds, it will tell you how many web pages are competing for that phrase, and also how many potential searches it will attract on a monthly basis.

That detailed information is like gold dust!

What’s also a neat feature of the software, is that it also calculates a ratio of traffic v. competition, which you can do a sort on in seconds. This feature allows you to quickly identify the keywords that will yield the most traffic with least competition.

It’s these keyword phrases that need to go into your list of 50 to 100 keywords.

Using Keyword Elite, finding the best keywords to write your first 50 to 100 articles around is easy, keywords you can rank for quickly and that will bring you some traffic.

There is absolutely no point in chasing highly competitive keywords initially. Your content will sit on page 563 of Google and will not be read by anyone! Conversely, publishing content around uncompetitive keywords that no one ever searches on will again bring you no traffic!

Keyword Elite will identify to you low traffic keywords without too much competition. Original content written around these keywords will get you some decent rankings and some traffic. Some traffic multiplied a hundred times will bring you reasonable traffic after a few months. It’s at this point you start chasing more lucrative keywords.

For the first 100 keywords, try writing and posting one or two articles per day, in other words you want to have a hundred web pages in three months or less. During this time you’ll be trying to get one or two links pointing to each of those articles. Do this and you’ll have put some strong foundations in place for the future of your site!

As you move up the branches of fruit to pick higher traffic generating keywords, you’ll need to write your articles less frequently, but spend more time on inbound link generation …

Over the next few posts I’ll show you how to find and get all the inbound links you’re going to need! You’re not going to want to miss these posts … so subscribe to my feed right now!

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