How To Choose Your Anchor Text Keyword Phrases
Jun 12th, 2008 by admin
In the last few posts, we’ve discussed the importance of anchor text variety as part of your inbound linking strategy.
Vary the anchor text you use and make your linking strategy look natural to the search engines.
The next question is …
“what text should you use in your anchor text links?”
Well the answer to this question lies in the text in the page you’re linking to!
Hopefully, you’ll have done your keyword research (using Keyword Elite) before you start writing the content for your web pages and blog posts. If so you’ll have focused your content around your targeted keywords. Those are the words you want to include in your Anchor text primarily.
However, to get a really natural pattern of Anchor text that will also help you rank well for several phrases on your page, you should do the following …
Once you’ve published your content, use the following Keyword Density tool to analyse your page. You simply type in the url of the page and it returns a bunch of data, including how many times words and phrases appear.
Ignore the first column of data on individual words. Look at the most frequent 2 and 3 word phrases in the next 2 columns. You need to use some of these phrases in your anchor texts.
These will be the phrases that you’ve naturally typed as part of your flowing text. Use them as anchor text and you’ll also rank well for those secondary phrases as well as your primary phrases, whilst giving a natural appearance to your links.
This is just one of the great tools available at Article Underground.
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