List Building – The Amazing Power Of Two!
Feb 25th, 2008 by admin
Did you know, if you could apply the simple law of “the power of two” successfully to your list building, you could potentially grow you list to over one million subscribers in just 20 weeks, the power of two is literally that powerful!
I know what you’re thinking … “this guy is crazy, there’s no way anyone could build a list of 1 million subscribers in just 20 weeks … no chance at all!”
Well there is no question that it is a lot to ask, but when you read my example of the “power of two” in action you see that if you can supply just one key ingredient to your list building process, your list will flourish!
If you really want to explode your own lists in just a few months, you’ve got to apply viral marketing tactics that will activate the “power of two”. You’ve got to provide compelling reasons for people to join your list crucially, to tell other people about it (for the power of two to launch into action, you only need your new subscribers to each tell just “two” other people about your list, that’s right just two”.
Ok, so now I’ve got your attention, let’s look at what you’re really here to see, an example of the “power of two” in action:
Let’s assume that you’ve already got a web page published that contains an opt-in box.
I find your page and subscribe to your list. You’ve now got your first sign up. You have a list! Once subscribed, you give me a really compelling reason to tell my friends or my own list about your site. For example you’ve offered me a fantastic free gift in return for me telling others about you.
Your incentive pays off! I tell some of my friends about your site and during the next week, two of them subscribe you your list. Now, after 2 weeks of list building you have a list of 3 subscribers (don’t stop reading just yet, I know three subscribers in just two weeks isn’t too impressive, but it does get better!).
My 2 friends (your new subscribers), are now given the same compelling incentive to find you further subscribers. Finding your offer irresistible, they in turn tell some of their friends about your site and your products. As a result each of them finds you another two subscribers during week three. So at the end of week 3 you now have a list of 7 subscribers! (please stick with me).
This pattern of events repeats for the next 7 weeks. Each new subscriber finds you just 2 more sign-ups during the following week. By week 10 your list has now grown to 511 subscribers (getting more appealing now, but still not a life changing number)
Maybe not, so let’s turn up the heat! If you wait for just another 10 weeks, based on the scenario above repeating each week, by the end of week 20, your list will have grown to 1,048,575 subscribers … if you don’t believe me, get yourself a copy of my Free List Building Riches report to see the full example of the “power of two” …
The power of two, effectively the doubling effect, will take your initial subscriber and turn him into a list of one million subscribers in just 20 weeks, if successfully applied. When you see this example, getting to a million subscribers doesn’t sound so daunting.
The key ingredient is “the compelling reason” you give to your visitors to tell others about your products and pages. When a new subscriber signs up, immediately offer them an incredible free gift. Make sure your gift has real value and is targeted to a need they will have. Create a tremendous feeling of “need” for your gift, and then, only let them have it once they have told their friends about you and your products!
This whole process that allows you to implement the “power of two” can be automated, I’ll show you how in my free report below. Get it right and your list will flourish and multiple like you never thought possible.
When you start building your lists, think massive, think Viral! Get yourself a “hugely compelling reason” to give to your subscribers to market your list and watch the power of two take affect. .
To get yourself the definitive free guide to viral list building and implementing the power of two, download my free List Building Riches ebook today!
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