How To Leverage Your Content Creation For Maximum Benefits
Aug 27th, 2008 by admin
So you’ve got a bunch of content that you’ve written yourself for one specific purpose, well don’t just use it once and move on to writing more content … leverage your initial efforts and get as big a return as possible from your content creation efforts!
How? Here are a few ideas for you to consider:
E-Books & Mini-Reports
An obvious one to start with! If you’ve written a bunch of articles for your blog or for distribution to directories, simply pull them all together into a pdf and either sell the ebook or give it away via a squeeze page.
Audio Books
Record yourself (or someone else) reading your content or ebook. Again you can sell it or give it away, or sell it with the pdf format and increase the price!
Podcasts
Record yourself talking about your content and add it to your blog or site as audio content, you can also distribute it via directories and RSS to get back links and traffic.
Newsletters
Use your content in your newsletters. For example if you’ve written an ebook, you could take small sections and use as newsletter content.
Blog Posts
As with newsletters, take an ebook and break it into sections that you can use as blog content.
Courses
Simply reformat your content into a logical sequence and market it as a course, either free or paid for. As above you could record audios in the form of a course as well.
Membership Site
Include your text, audio and video content in a secure website where your clients pay you each month for access to the material. The great opportunity here is it is residual income that continues each month.
Article Marketing
Crop your book content into smaller sections – and you’ve got a ton of articles you can use online or offline.
I know this all sound obvious, but how many of us actually fully leverage our work in this way? How many articles have you created into podcasts to increase your distribution options? How many articles and blog posts have you collated in to pdfs?
Take a look back and review everything you have written or had written for you and consider
how you can recycle it to produce new content variants … you’ll be surprised!
PS … Make sure you take a look at my new Viral Traffic System, click on the link and you can get your copy free for a limited time! 
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Hey thanks for this great post. I’ve learnt alot from it. I’m thinking of getting a search engine optimization service for my own website. Do you advise that I employ a specialized seo company or do it myself?