If you use Article Marketing to pull traffic in to your web pages, you need to structure your page titles correctly if you’re to be successful.
The above screenshot was taken on the 31st March 2008. It’s a screen capture from my Ezine Articles account, and shows that my article “How To Become Incorporated” had received 4,165 page views, not bad for just one article.
To show that it’s still pulling traffic, take a look at the screenshot below:
In just 3 months it’s attracted another 1,600 page views …
So what’s the secret to writing great article marketing titles?
Well it’s not rocket science …
Firstly, do your keyword research up front … as you probably know I use Keyword Elite for all my keyword research, because quite simply, it’s the best research tool around …
Once you have a list of keywords to target with your articles, you’re ready to write your article title. There are two rules you should follow with all your article titles:
1. Start your title with your Keywords
2. Follow your keywords with a Benefit
It’s important to place your keyword phrase within the first four to five words of your title, because these are the words the search engines will base their indexing on. So to give your article the best chance of ranking well, include your keywords to the fore of your article titles.
For example, look at the title of this post … “Article Marketing Titles: How To Write Article Titles That Pull Traffic” … my prime keywords “article marketing titles” are at the beginning of the title, and in the images above, my whole keyword phrase is in the first four words.
After your keywords, you need to add a benefit. Your keywords will get you the rankings in the search engines, the benefit will get your traffic to actually read the article! Again in my title for this post, my benefit follows the keywords, read this post and you’ll learn how to write traffic pulling article titles. In the images, the benefit is actually included in the keyword phrase.
So there you have your strategy for writing article titles that pull traffic …
First your Keywords in the first 5 words followed by your Benefit!
If you’d like to learn how I get the absolute most from my Article Marketing strategies, take a look at my earlier post “Sexy Article Marketing On Heat!” … I guarantee it will change the way you market your articles forever!
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