Are You Aiming Your Pitch At The Flag Or The Green?
Dec 8th, 2008 by admin
If your internet marketing efforts are not bringing you the rewards you were hoping for, you should read this short story and possibly it will help you sharpen your aim …
I used to play golf, but haven’t played for a while … a wife, 2 kids and internet marketing get in the way! When I did play, for a long time, I hovered around the 90 stroke mark. Not bad, but I knew that I could do better.
One day I was playing with a friend, we were about 100 yards from the pin and I was I lining up my shot to the green.
My friend looked at me and asked, “What are you going to aim at when you take this next swing?”
I looked at him like he was an idiot. “Obvioulsy I’m going to aim at the green!”
He grinned and then said, “You’re aiming at the wrong thing.”
Of course he was right and I was wrong! As he pointed out, I should have been aiming at the hole!
This was so interesting. My entire thought process was to aim at the green. Yet he object of the game is to get it in the hole. Why would I aim at something that wasn’t the ultimate goal?
The thing is more often than not I was missing the green, so in reality was a mile from achieving the ultimate goal!
So with a new mindset in place, I started aiming at the hole … what a brilliant idea. 
Within a short space of time, I took my average score down to the low 80’s. Not only did I stop aiming solely for the green, I also changed the way I practised. Instead of focusing on how far I could smash the ball, I started spending more time on my short game. I started spending more time on the green putting, and I bought myself a decent putter. This new found focus on actually getting the ball in the hole made a huge amount of difference to my game, my enjoyment and my results!!!
What’s the point of all this with regard to internet marketing? Well basically you’re probably aiming at the wrong thing with your day to day tasks.
For example, your goal is to make a lot of money. Your flag is your Adsense account or Clickbank account. Instead of putting a ball in a hole, you want to put cash in your accounts.
Whatever your strategy, you goal is the same. Your goal is not to increase your traffic, it’s to increase your buyers … for example, with affiliate marketing, your target is to convert visitors to your site into buyers of the product you’re promoting. Therefore your focus should be on how you differentiate your promotion from that of other affiliates? 
If all you do is put up the same banners as other affiliates, you won’t make that many sales. But if you add something to the offer that will improve your conversion rate, the differentiation will increase your sales. If you increase your sales you can afford to pay more to attain your traffic and therefore increase your sales again … you’ll keep putting the ball in the hole!
I hope this story helps you think about what you are focusing on … everything you do should be concerned with getting cash in your account …
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