Are All The Pillars Supporting Your Online Business In Place?
Mar 13th, 2008 by admin
I love the image above, are there 2 square pillars or 3 round pillars?
One thing is for sure, as a Gladiator entering Internet Marketing arena, you need to make sure that the foundations of your business are strong if you’re to win the battle long term.
For example,
- are you dependant on Google for traffic?
- are you dependant on one web site for your profits?
- are you dependant on only one niche?
- do you receive traffic from multiple sources?
- do you have more than one product?
- have you got a list of prospects?
The answers to these questions will determine the long term sustainability of your business. Solid foundations are about reducing the risks to your business. Let’s consider the questions above.
Your Traffic
How many traffic sources do you rely on for visitors? The more sources you put in place, the less vulnerable you are. Many people have relied on Google for traffic, only to see their page rankings tumble overnight or their pay per click campaigns to be slapped with huge amounts per click.
Relying on Google in particular is a very risky strategy due to the constant changes they make to their algorithms and rules. Rely on Google and your business could disappear overnight … trust me, I’ve been there!
You need to develop several sources of traffic, so that you’re not dependant on one single source. Take a look at my Massive Traffic blueprint to see how you can develop lots of visitors from a number of sources quickly.
Web Sites & Niches
Building multiple sites across several niches is a great way to reduce risk to your longer term profits. Whenever you’re reliant on single sources of income, you’re putting your profits at risk.
Building several sites in one niche will give you a better chance of establishing a larger market share and shield you from the impact of any negative occurrences that may happen to a site, such as ranking drop or poor publicity.
Number of Products
You should always be looking to offer multiple products to protect your business against changes in demand. Developing new products will stimulate new sales in to the future, so that as sales in one product slow, sales in new products compensate.
Having your own products to market and sell will give you greater opportunities to make money, rather than relying on affiliate products. Your own product establishes your credibility in a niche and therefore makes visitors more likely to buy from you and on your recommendations.
Your List
Having your own list of prospects is your core business foundation. Once you’ve established a large list of email addresses, you have an asset that you can profit from time and time again into the future, either with sales of your products or from recommendations for affiliate products.
Building your list should therefore be your primary goal. It’s the cornerstone of your online business. Secure the opt-in and then concentrate on providing value to your subscriber. Value can be in the form of information or recommendations for “quality” products and services. Never recommend inferior products just to make a few fast dollars.
Grab a free copy today of my comprehensive “List Building Riches” blueprint, it’s a 50 page step by step guide for building large lists quickly, lists that will guarantee the long term profitability of your online businesses.
So there you have it … review your business and make sure you can clearly see your strong foundations in place to support the pillars of your long term business!
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