Essential SEO Tools & Resources

Yesterday we discussed the importance of varying your anchor text when getting links from other sites to your pages. Anchor text variation is important because the search engines such as Google like to see natural linking patterns. When natural linking occurs, anchor text links appear as many different phrases. This is what you need to replicate as closely as possible.

You can read more about the importance of anchor text variation and natural linking patterns here.

One of the best methods I know for getting hundreds of inbound links with lots of different anchor texts is to use SubmitYourArticle.com to distribute your articles.

Here’s why …

Submit Your Article.com provides a service called “Article Leverage”, it’s a standard feature of your membership. What Article Leverage does is allow you to distribute multiple versions of your original article in just a few minutes. Your “multiple versions” can include lots of different anchor text links, which is just what we’re looking for!

Let me explain a little more how it works …

First, you write an article of around 400 – 600 words, with a bio box as well.
Next you copy and paste it into the SubmitYourArticle template.
Then you turn on Article Leverage.

Article Leverage first of all asks you for at least two variants of your article title. It then asks you for at least one variant of each paragraph of your article. Finally it asks you for at least 2 further variants of your bio box.

You can add more variants of each element, those quoted above are the minimum numbers. I always add at least 10 keyword rich Title variants, at least 3 variants of the opening paragraph and then at least one variant of the remaining paragraphs (keep your paragraphs short for the best results).

Adding all those variants doesn’t actually take long. What it achieves is a really high level of uniqueness to each article version spun by article leverage. Your original article literally becomes hundreds of unique articles! Now content spinners are not new, but the beauty of this one is that it actually submits the different versions to different article directories and ezines, so there is literally no duplicate content to worry about. Do this process just 8 times each month and you’ll distribute hundreds of unique articles all over the web!

Going back to anchor text patterns, I always try and add 10 “bio box” versions to the article as well. Your article “bio” includes a link back to your site. So by creating 10 or more variants, I can use different anchor text in each one, pointing back to different pages on my site. Or I can use the same anchor text twice say for my main keyword phrase, just changing the remaining text in the bio box.

Literally with a click of a button I can create hundreds of backlinks all with different anchor text. Plus I can burn my SubmitYourArticle RSS feed and distribute it to all the RSS feed directories, multiplying the number of inbound links even further.

I highly recommend that you take a look at the services offered by SubmitYourArticle.com … they offer by far the best article distribution service available on the net …

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Last week we discussed the importance of off-page optimisation, and the huge importance inbound links play in seo.

When you consider your inbound linking strategy, there are several factors that will influence how well you rank.

Firstly,the quality of the pages that your links appear on. Ideally, you want links to be placed on high page rank, highly relevant pages.

Secondly, you want your links to be “dofollow” links otherwise they will not pass on page rank. Read this post on “blog commenting” for more details.

Finally, the anchor text used in your links needs to vary, plus the inbound links want to be aimed at all your pages, not just your homepage. Google will get suspicious and penalise your site if all your links have the same anchor text and all point to the same page on your site.

So what is “Anchor Text”?

Anchor text is the text you read when you click on a link on a page. For example, the link above that takes you to my post on blog commenting has the anchor text “blog commenting”.

The html code for a link with anchor text would be:

< a href="http://essentialseotools.com">anchor text< /a >

It’s also important that you use good anchor text in the links between your pages on your own site, make sure they’re keyword rich and targeted.

It’s more important though to ensure that the anchor text used on your inbound links from other people’s pages is keyword rich also. If those links use anchor text containing the keywords that the page they are targeted to is optimised for, the pages will rank better.
Google and the other search engines put a lot of weight on the quality or your inbound links, and on the anchor text used. They also like to see natural linking patterns appear over a period of time.

Ideally you want to try and put in place a linking strategy for each page you produce, that looks like the one in the image above. 50 – 60% of your inbound links should target your main keyword phrase on the page. Then 20 – 30% of your links should target your secondary keyword phrase, with the rest of your links targeting related keywords.

Mixing the anchor text in this way will show the search engines clearly what your page is about, whilst maintaining a natural appearance.

Tomorrow I’ll show you one of the key tools I use to help achieve that kind of anchor text pattern.

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