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If your internet marketing efforts are not bringing you the rewards you were hoping for, you should read this short story and possibly it will help you sharpen your aim …

I used to play golf, but haven’t played for a while … a wife, 2 kids and internet marketing get in the way! When I did play, for a long time, I hovered around the 90 stroke mark. Not bad, but I knew that I could do better.

One day I was playing with a friend, we were about 100 yards from the pin and I was I lining up my shot to the green.

My friend looked at me and asked, “What are you going to aim at when you take this next swing?”

I looked at him like he was an idiot. “Obvioulsy I’m going to aim at the green!”

He grinned and then said, “You’re aiming at the wrong thing.”

Of course he was right and I was wrong! As he pointed out, I should have been aiming at the hole!

This was so interesting. My entire thought process was to aim at the green. Yet he object of the game is to get it in the hole. Why would I aim at something that wasn’t the ultimate goal?

The thing is more often than not I was missing the green, so in reality was a mile from achieving the ultimate goal!

So with a new mindset in place, I started aiming at the hole … what a brilliant idea.

Within a short space of time, I took my average score down to the low 80’s. Not only did I stop aiming solely for the green, I also changed the way I practised. Instead of focusing on how far I could smash the ball, I started spending more time on my short game. I started spending more time on the green putting, and I bought myself a decent putter. This new found focus on actually getting the ball in the hole made a huge amount of difference to my game, my enjoyment and my results!!!

What’s the point of all this with regard to internet marketing? Well basically you’re probably aiming at the wrong thing with your day to day tasks.

For example, your goal is to make a lot of money. Your flag is your Adsense account or Clickbank account. Instead of putting a ball in a hole, you want to put cash in your accounts.

Whatever your strategy, you goal is the same. Your goal is not to increase your traffic, it’s to increase your buyers … for example, with affiliate marketing, your target is to convert visitors to your site into buyers of the product you’re promoting. Therefore your focus should be on how you differentiate your promotion from that of other affiliates?

If all you do is put up the same banners as other affiliates, you won’t make that many sales. But if you add something to the offer that will improve your conversion rate, the differentiation will increase your sales. If you increase your sales you can afford to pay more to attain your traffic and therefore increase your sales again … you’ll keep putting the ball in the hole!

I hope this story helps you think about what you are focusing on … everything you do should be concerned with getting cash in your account …

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There a bunch of ways to make money online, but nothing beats having a huge subscriber list to market to. If you can build your own opt-in list, your opportunities are endless!

So you’ve built your list, what next? Simple, build it some more! You can never have a list that’s too big, however big it gets, keep building.

But how do you make money from your list?

The secret is to make sure your emails get read! There’s no point in having a list if the people on it don’t read your follow up messages!

When your subscribers see a message from you in their inbox, you want them to open it rather than delete it. For that to happen you need to create a strong impression when they first sign up to your list.

What’s the best way of achieving a great first impression? Give something of real value away in return for their opt-in. This is where lots of people make a big mistake. They simply give away a 10 page report that is nothing more than a pre-sell for their product. I know when I sign up for “promised secrets” and nothing more than a sales pitch it turns me right off. I usually unsubscribe straight away or just delete future emails from the author.

It’s not enough just to give away rubbish if you ultimately want your subscriber to part with cash. The best pre-sell you can do when email marketing is to give, give, and then give some more! Don’t just re-hash some crappy PLR report and pass it on to your new prospect, take the time to give away really valuable information and tips. Literally give away information that you could genuinely charge for and justify.

Treat your free offering, be it a free download, free sample or free subscription as a loss leader. If you impress your prospect with your free incentive your name will become instantly associated with quality. They will see you as an expert, someone they can trust and respect. These perceptions will move you a lot closer to a sale than some rubbish PLR report or sales letter.

Do the hard work up front and reap the rewards later. But don’t stop with your free report or incentive. Use your first half a dozen emails to offer more advice. Promote useful free resources rather than try and sell. By doing this your prospects will want to open your emails because of their value.

Only once you’ve reached this stage of trust and respect should you introduce promotional emails designed to make you money! And when you do, do it subtly, don’t just launch into a series of emails promoting your own product. Write some genuine reviews of some affiliate products that will really benefit your reader. If you genuinely believe that the product will really benefit your subscriber, that sincerity will really come out in your message, and as a result you’ll get more clicks on your affiliate link.

If you only promote genuinely good products and services, those that buy the affiliate product will be pleased with their purchase and trust your recommendations in the future. In between promotions, continue to identify free resources to keep their trust, and to keep getting your email opened.

And now, and only now, should you promote your own product. You’ve created an expert status, a position of trust, you’re now someone your subscribers want to buy from. When you tell them how good your product is, they’ll believe you and want it!

Email marketing is the same as any form of sales, its about building a relationship with your prospects. Think relationship first and selling second and you’ll be successful in the longer term.

To learn more about email marketing and list building, grab a copy of my Free “List Building Riches” report, it’s 50+ pages of solid content written to turn you into a loyal subscriber!

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This is the fourth post in my 7 part series on “Marketing Gurus That Have Influenced Me” my own online marketing strategies and outlook.

So far I’ve talked about:

- how Corey Rudl introduced me to marketing online and it’s endless possibilities
- how Brad Callen’s SEO Course and Keyword Elite software got me started publishing
- how Martin Franzen taught me the ultimate marketing model
- how Mike Liebner has influenced my SEO tactics

Now it’s time to talk about a fellow Brit, Chris McNeeny, and how he has heavily influenced the way I approach affiliate marketing …

I never bought Chris’s first product “Adwords Miracles”, the first time I came across him was when I every list I was on started bombarding me with emails promoting his Affiliate Project X ebook.

I’d never come across so much hype … I had to buy it!

To this day it was worth every penny … I learn’t so much about writing Affiliate Marketing “sales” pages and Adwords tactics I’d never thought of … I still read it every so often to refresh my mind when I’m about to promote another affiliate product!

His next book, Day Job Killer was good, but for me it was not so “revolutionary” or “contraversial” as Project X. Project X changed the face of Affiliate Marketing … for example …

- how often to you now see Adwords headlines that say “This Product Is Crap, Read Why” or “Don’t Buy Product X” …

Everywhere you look, you see negative Adwords headlines, the result of Project X … it’s a tactic I’ve frequently used … and that’s where it’s now lost some of its juice … everybody uses the same tactic!

One tactic that has earned me quite a bit of cash, is the use of very “targeted” bonuses. For high ticket affiliate products, I always buy them, study them and then try and put together a resource based on the product, a specific strategy that incorporates the product that I then promote as my bonus … the first one I did is my “Keyword Elite Master Plan“, that details exactly how I use Keyword Elite … it’s a damn good bonus even if I do say so myself!

I’ve not bought anymore of Chris’s products since I was slightly disappointed by Day Job Killer, and think that at the rate he was pumping out new products, they couldn’t be as good as Project X was …

So that’s why I’ve put Chris in my list of 7 Gurus … because of the way Affiliate Project X influenced my affiliate marketing strategy, and because he’s British!!

If you’re trying to make money with affiliate products, you could do a lot worse than to buy Project X, it’s still as good as any ebook on the subject that I’ve read to date …

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I guess most people who try their luck at internet marketing feel that it’s a real uphill struggle at some point, for many the peak never arrives …

The image above says it all, how many of us feel like we’re constantly climbing in circles … constantly facing an uphill challenge but not actually going anywahere?

I had an email from a guy in Northern Ireland a couple of days ago, it really rang home with me, it said something along the following lines …

“I’ve been reading lots of ebooks over the last couple of years on internet marketing and now I want to prove to my more than sceptical wife that I can make money online … I just want to make a single pound to show her she is wrong … how do I make a pound quickly … ?”

Does that not sound familiar? My wife is still sceptical even though I’ve made a lot more than just a pound!

My general advice would be …

“YOU NEED TO TAKE ACTION” and “YOU NEED A PLAN TO WORK TO”

You can read as many ebooks as you can afford, but unless you actually publish a page or place an ad online, you’ll never make any money … guaranteed!

It was only after I bought Keyword Elite, that I actually took the plunge and created my first web pages specifically for the purpose of making affiliate earnings and Adsense revenues …

As Mike Liebner of Article Underground fame says …

WORDS = MONEY

The more pages you publish, the more opportunity there is for people to find your offers … plus publish in different places … don’t just stick to adding content to your own web site … use article directories and web 2.0 sites, again the more places you publish, the more opportunities there are for people to find you!

Secondly, you need a PLAN. If you don’t put a blueprint together outlining your strategy, you’ll never progress in a straight line, you’ll always be going around in a circle like the guy in the image above … Why? Because every time you see a new idea you’ll get distracted and give it a try … we’re all guilty, we all crave something that will make us rich overnight!

Draw up a plan and go for it 100%. There are lots of different ways to make money online … tomorrow I’ll give you a simple blueprint to work to … if you can’t wait until then, get a copy of “How To Be A Happy Bunny” below … it will show you how to get started!

Bottom Line … stop reading every email you receive and every ebook you see … instead get started publishing today … don’t put it off …

Don’t miss my Internet Marketing Blueprint … it’s coming tomorrow! Subscribe to my feed to get it!

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Coyote Greyhounds was the first web site I ever designed and published. I did it for my brother using Microsoft Frontpage, at the time I had no idea what search engine optimisation was, let alone how to do it!

I’ve changed it a couple of times, but haven’t done anything to it for about a year, and yet it’s still ranking well:

It’s still pulling in Adsense clicks and we regularly get emails requesting details of the dogs he has for sale. Since designing that site I no longer use Frontpage, instead I use XSite Pro or Wordpress for all my content sites.

XSite Pro is so much easier to use, paricularly if you’re not looking for anything too flash, it makes adding content, adsense blocks and affiliate links a breeze … I highly recommend it as a site design tool … especially for non techie beginners like me!

I’ve published a bunch of sites since this one using XSite Pro, I really enjoy it and long for the day when I can do it full time!

Multiple sites bringing in Adsense and Affiliate earnings is the secret. That and list building … to see how I combine all three get a copy of List Building Riches free above…

If you’ve never built a web site or published online … Give It A Go … it’s great fun and you can make money doing it

Take a look at my Happy Bunny post …. and get a copy of my free ebook “How To Be A Happy Bunny” … it will show you how to get started and make your first dollar online!

Go on … Start publishing …

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If you’d like to earn more money, you should try Internet Marketing …

Most people I know would love to have more money, to put towards holidays, new cars or a bigger home. The problem for most of us is that our current situation, specifically our current job, makes it really difficult for us to earn significantly more …

The day job dictates how wealthy we’re going to be? It sets the ceiling on your expectations …

But it doesn’t have to be like that … there are lots of people already earning a lot of money online from promoting other people’s products … some guys are earning seven figure incomes!

Here’s why internet marketing is a great opportunity for you to make money online … today, milions and millions of people will be surfing online for information or products to buy, yet of all those people, only a small fraction of them have ever heard of internet marketing … they’ve no idea what a sponsored ad or affiliate link is … and that is why the opportunity is still so big …!

I know because I’ve done it (you can take a look at a sample of my earnings here) …

How would you like to earn serveral hundred or several thousands of dollars extra each month? All from the comfort of your own home …

If you can cut and paste you are qualified to get started … and you don’t need to spend a penny to get started either …

To find out how you could soon be having more holidays or driving a faster car, or simply be debt free … get your free copy of my “How To Be A Happy Bunny” ebook … it will explain how I’ve made money and how you can get started … it shows you how to get started without spending a penny!

Get your copy here …

The possibilities of how much you can earn from internet marketing are endless … all you have to do is get started and regularly put some time and effort into it … I do most evenings and it’s hugely rewarding …

So come on, learn how to be a happy bunny in life and multiply your earnings today … what have you got to lose?

Happy Easter

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Well I certainly do!

My quest to be an internet marketing millionaire started out one lunchtime several years ago when I was having a bad day at the office … I pulled up Google on my screen and typed in a search for “how to become a millionaire” …

I was surprised how many sites were returned, this was where I was to discover internet marketing!

The site that really caught my attention was the Internet Marketing Centre. I was blown away by the site. The owner, the late and legendary Corey Rudl claimed to have built an online income of $64 million … this was staggering!

I was so impressed by Corey’s site that I made my first online purchase … it took several days to pluck up the courage to spend $179 on a course … but I’m so glad that I did … that course changed my life forever, it introduced me to affiliate marketing, autoresponders and email marketing … all of which I had never heard of …

Since then I’ve bought a couple more products from the IMC, and regularly read Derek Gehl’s newsletters and blog … in particular his last article on how to turn $200 per month into $1,000 per month was interesting … simply replicate the $200 site five times! I totally agree with him, building multiple sites is what I would recommend to anyone … and in forthcoming posts, I’ll share with you how I go about it !

So that’s how I started on my quest to become an online millionaire … I searched Google for instructions on how to make a million dollars, and found Cory Rudl who became my inspiration!

I hope I can be yours! Get a copy of my free “List Building Riches” report to see how you can get started on the road to becoming a millionaire …

Thanks for reading … don’t forget to tell your friends about me, the icons below make it easy!

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I love the image above, are there 2 square pillars or 3 round pillars?

One thing is for sure, as a Gladiator entering Internet Marketing arena, you need to make sure that the foundations of your business are strong if you’re to win the battle long term.

For example,

- are you dependant on Google for traffic?
- are you dependant on one web site for your profits?
- are you dependant on only one niche?
- do you receive traffic from multiple sources?
- do you have more than one product?
- have you got a list of prospects?

The answers to these questions will determine the long term sustainability of your business. Solid foundations are about reducing the risks to your business. Let’s consider the questions above.

Your Traffic

How many traffic sources do you rely on for visitors? The more sources you put in place, the less vulnerable you are. Many people have relied on Google for traffic, only to see their page rankings tumble overnight or their pay per click campaigns to be slapped with huge amounts per click.

Relying on Google in particular is a very risky strategy due to the constant changes they make to their algorithms and rules. Rely on Google and your business could disappear overnight … trust me, I’ve been there!

You need to develop several sources of traffic, so that you’re not dependant on one single source. Take a look at my Massive Traffic blueprint to see how you can develop lots of visitors from a number of sources quickly.

Web Sites & Niches

Building multiple sites across several niches is a great way to reduce risk to your longer term profits. Whenever you’re reliant on single sources of income, you’re putting your profits at risk.

Building several sites in one niche will give you a better chance of establishing a larger market share and shield you from the impact of any negative occurrences that may happen to a site, such as ranking drop or poor publicity.

Number of Products

You should always be looking to offer multiple products to protect your business against changes in demand. Developing new products will stimulate new sales in to the future, so that as sales in one product slow, sales in new products compensate.

Having your own products to market and sell will give you greater opportunities to make money, rather than relying on affiliate products. Your own product establishes your credibility in a niche and therefore makes visitors more likely to buy from you and on your recommendations.

Your List

Having your own list of prospects is your core business foundation. Once you’ve established a large list of email addresses, you have an asset that you can profit from time and time again into the future, either with sales of your products or from recommendations for affiliate products.

Building your list should therefore be your primary goal. It’s the cornerstone of your online business. Secure the opt-in and then concentrate on providing value to your subscriber. Value can be in the form of information or recommendations for “quality” products and services. Never recommend inferior products just to make a few fast dollars.

Grab a free copy today of my comprehensive “List Building Riches” blueprint, it’s a 50 page step by step guide for building large lists quickly, lists that will guarantee the long term profitability of your online businesses.

So there you have it … review your business and make sure you can clearly see your strong foundations in place to support the pillars of your long term business!

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Did you know, if you could apply the simple law of “the power of two” successfully to your list building, you could potentially grow you list to over one million subscribers in just 20 weeks, the power of two is literally that powerful!

I know what you’re thinking … “this guy is crazy, there’s no way anyone could build a list of 1 million subscribers in just 20 weeks … no chance at all!”

Well there is no question that it is a lot to ask, but when you read my example of the “power of two” in action you see that if you can supply just one key ingredient to your list building process, your list will flourish!

If you really want to explode your own lists in just a few months, you’ve got to apply viral marketing tactics that will activate the “power of two”. You’ve got to provide compelling reasons for people to join your list crucially, to tell other people about it (for the power of two to launch into action, you only need your new subscribers to each tell just “two” other people about your list, that’s right just two”.

Ok, so now I’ve got your attention, let’s look at what you’re really here to see, an example of the “power of two” in action:

Let’s assume that you’ve already got a web page published that contains an opt-in box.

I find your page and subscribe to your list. You’ve now got your first sign up. You have a list! Once subscribed, you give me a really compelling reason to tell my friends or my own list about your site. For example you’ve offered me a fantastic free gift in return for me telling others about you.

Your incentive pays off! I tell some of my friends about your site and during the next week, two of them subscribe you your list. Now, after 2 weeks of list building you have a list of 3 subscribers (don’t stop reading just yet, I know three subscribers in just two weeks isn’t too impressive, but it does get better!).

My 2 friends (your new subscribers), are now given the same compelling incentive to find you further subscribers. Finding your offer irresistible, they in turn tell some of their friends about your site and your products. As a result each of them finds you another two subscribers during week three. So at the end of week 3 you now have a list of 7 subscribers! (please stick with me).

This pattern of events repeats for the next 7 weeks. Each new subscriber finds you just 2 more sign-ups during the following week. By week 10 your list has now grown to 511 subscribers (getting more appealing now, but still not a life changing number)

Maybe not, so let’s turn up the heat! If you wait for just another 10 weeks, based on the scenario above repeating each week, by the end of week 20, your list will have grown to 1,048,575 subscribers … if you don’t believe me, get yourself a copy of my Free List Building Riches report to see the full example of the “power of two” …

The power of two, effectively the doubling effect, will take your initial subscriber and turn him into a list of one million subscribers in just 20 weeks, if successfully applied. When you see this example, getting to a million subscribers doesn’t sound so daunting.

The key ingredient is “the compelling reason” you give to your visitors to tell others about your products and pages. When a new subscriber signs up, immediately offer them an incredible free gift. Make sure your gift has real value and is targeted to a need they will have. Create a tremendous feeling of “need” for your gift, and then, only let them have it once they have told their friends about you and your products!

This whole process that allows you to implement the “power of two” can be automated, I’ll show you how in my free report below. Get it right and your list will flourish and multiple like you never thought possible.

When you start building your lists, think massive, think Viral! Get yourself a “hugely compelling reason” to give to your subscribers to market your list and watch the power of two take affect. .

To get yourself the definitive free guide to viral list building and implementing the power of two, download my free List Building Riches ebook today!

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If you want to make money marketing online, particularly affiliate marketing, list building must be your number one goal. Build yourself a large subscriber list and you’ll have a money tap that you can turn on and off for life …

If you’re not switched on to the power of owning a list already, just take a look at the example below:

Imagine you’ve built a list of 20,000 subscribers. You write an email to them promoting an affiliate product that pays you $39.95 in commission for every sale you refer.

If just 10% of your list read your message and click on your affiliate link, leading to only 2% of those clicks resulting in a sale, the short time you spent writing the message would make you $1,598!

That’s right, a 0.2% conversion rate (40 sales from a list of 20,000 subscribers!) would earn you $1,598! Not too shabby even at such a low conversion rate!

Replicate that conversion rate on a weekly basis, and you’d earn an amazing $83,096 per year.

Not a bad income for just 17 hours work per year writing email messages!

Sounds like a pretty good way to pay the bills to me doesn’t it? That’s why my focus is now on building lists of my own as quickly as I can!

Just in case your still unsure, let’s take the example a step further:

- What if 20% of your list above read your email (you’ve put a bit more effort into the title) and this time 5% of those who read your pitch decide to buy (after all they’re targeted prospects so the conversion rate should be higher). Your email earnings would now rise from $1,598 to $7,990 without too much more effort! Replicate each week and your annual income would rise to over $400,000!

Wow! You can now see the incredible potential wealth your list can bring you, can’t you?

Your number one goal online has to be to build your own massive list! There are two ways to build a list. The Slow Way and the Fast Way … I highly recommend you build your list using the fast method!

To build a huge list quickly you need to employ critical viral tactics that will compel other people to build your list for you. Think about it … why would you want to find 20,000 subscribers on your own, when with just a little bit of encouragement you could get an army of people to find them for you?

That’s what viral marketing does. It uses the efforts of others to build your list for you.

In my FREE report List Building Riches I’ll show you step by step how to employ viral marketing tactics that will explode your own list building to the next level. Get your free copy now and change your online fortunes for ever!

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Hi,

Its been a while since I posted … been really busy finishing off my new guide to List Building called List Building Riches.

And I think it was worth the effort … I really believe the contents are excellent, in fact I’d say its one of the best free ebooks on the net today … its 50 pages of pure content, not just one of those crappy 15 page teasers that most people put out just to capture your email address or to promote their own products … in time I may charge for it …

List Building Riches takes you step by step through the ultimate list building system, the one the Guru’s use … it use crucial viral elements that can explode your list in no time at all …

I really believe that having a list is the most essential element in the formula for having a really successful online business … once you have a list or lists you have an asset that can make you money at the click of your mouse …

Over the next few days I’ll be writing a lot about list building and telling you about my successes , so stay tuned, and in the meantime, get your free copy of List Building Riches now!!!

Cheers

Richard

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Hi,

Matt Callen’s new Instant Pop Over software launches today, and you can get your copy here with 2 great bonuses. Instant Pop Over will seriously boost your Opt In rates, and as we all know, the Money is IN Your List … so boosting your opt-ins is really important.

In my last post, I told you about some of the great features Instant Pop Over offers … great graphics, peel away ads and easy implementation … BUT on top of that, I think you’ll be very pleasantly surprised by the price! It’s pretty low for the functionality you’re getting with the software.

Now to tell you more about my “exciting bonuses” …

If you buy Instant Pop Over from my Essential SEO Tools site, I’ll throw in the following bonuses FREE OF CHARGE!

Affiliate Video Brander … currently on sale for $97

Affiliate Video Brander is great for creating Squeeze Pages with a difference, and for boosting your opt-in rates. The software pulls in promotional videos from the Merchant’s site and displays them on your squeeze page, with opt-in boxes above and below the video … it also automatically redirects your visitor to your main sales page for the affiliate product when the video finishes … it’s great for attracting attention and keeping your visitor on your site … plus it creates highly effective squeeze pages!

How To Drive Massive Traffic To Your Squeeze Pages … goes on sale today at $67

I think you’ll be blown away by this 70 page ebook … if you can’t pull in lots of traffic to your web pages after reading this there’s no hope for you! And the best bit, most of the methods are FREE to implement … I’m sure I’m going to get a ton of great reviews for this … and I’m sure you’ll get great results from using the simple to follow strategies in it …

These two bonuses are great for anyone seriously looking to build a list quickly … especially if you use them in parallel with the strategies in my new FREE 60 page report “List Building Riches”

You won’t find better resources or tools anywhere on the web when it comes to building lists quickly … especially all bundled together for such a low price … this deal really is a steal … take a look now!

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Well the rain has hit Gloucestershire again … I’ve spent the last few days filling sand bags rather than writing blog posts! So far the house is dry, but heavy rain is forecast for the next four days … deep joy!

One thing I did sign up for online the other week is Google Alerts … a great tool that is FREE … I signed up so that I could keep track of where my articles are being posted and where comments are being made about them or my sites … the main reason I want to know that information is so that I can promote those sites as well as my own …

Basically you type the keywords you want to be tracked, and Google then alerts you by email every time it indexes a page that includes one of those keywords on it … for my purposes my keywords are my name and web site name …

Now here is an added benefit of getting this information … I can now see when someone uses one of my articles but changes the link to their own affiliate link instead of displaying my link as they’re supposed to do … I’ve found this a couple of times in just a few days … so the owners of those sites are getting some non-friendly emails off me …!

I suggest you sign up for Google Alerts if you haven’t already, it’s a great way to track your presence over the web … and its free to use …

Anyway, that’s it for today … it’s back to the sand bags now and flood patrol!

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